The Primary Tool for Growth Is Innovation

The Primary Tool for Growth Is Innovation

Recently, both inflation and labor reports have indicated that the likelihood of a recession is declining. An improved economy means business leaders can take one eye off economic risk and increase their focus on growth (total revenue and earnings before interest,...
OEMs Need a SWAT Team to Keep Improving

OEMs Need a SWAT Team to Keep Improving

Do you feel calm and relaxed when you walk out to your car in the evening? When you get home, are you ready to deal with the typical family and household issues, or do you want to be left alone in a quiet corner? It is usually the latter if you have a bad day in the...
15% Can Win or Lose Your Customers

15% Can Win or Lose Your Customers

Tony Ulwick, founder and CEO of Strategyn, has been studying and consulting on jobs to be done for more than 30 years. During a recent webinar, he said, “Your product [or service] needs to be 15% more effective for customers to switch.” When he talks about being...
Industrial Success Depends on Trust and Respect

Industrial Success Depends on Trust and Respect

This is why it is critical for your company and your customer-facing team to have earned the trust and respect of your prospects. Industrial products and services are complex. Using complex products results in numerous business outcomes. Some outcomes are not tangible...