Middlesex Consulting Group

› Services Marketing (revenue, profit, service contracts, renewals, products)

• Why Companies Sell Service Contracts and Why People Buy Them (.pdf)
• Service Contracts: 9 Reasons for Non-Renewals (.pdf)
• Who Needs Another Service Plan Now? (.pdf)
• Almost Everything You Wanted to Know About Service Options (.pdf)
• Winning With Services & Support (.pdf)

› Customer Satisfaction and Loyalty (Surveys)

• Jumping into the Pool before You Know The Water Depth (.pdf)
• Designing A Survey Instrument (.pdf)
• Using A Customer Loyalty Program to Build Competitive Advantage (.pdf)

› Growing A Business (operations, growth, profit, organization)

• Collaborate To Create Profitable Growth (.pdf)
• Annuity Revenue (.pdf)
• A Unique Business Opportunity to Create Annuity Revenue (.pdf)
• Complexity And The Customer Experience (.pdf)